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Bright Ideas

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This seven-level course provides a flexible package that ensures exam success and encourages students to develop 21st century skills through creative games and activities.

  • Language Level: Beginner

With a strong focus on the development of reading and writing skills through interactive learning, Bright Ideas offers extensive exam and literacy support with the benefit of innovative content and familiar topics.

Using 'Big Questions' to challenge students and promote the development of 21st century skills in areas such as critical thinking, the course links the classroom with the 'real world' and encourages the sharing of ideas through communication and collaboration.

The comprehensive package of integrated print and digital resources challenges traditional methods of learning with exciting new resources and activities that are adaptable to all teaching situations.

  • Class Book (print)
  • Activity Book (print)
  • Classroom Resource Pack
  • Big Questions App (2 years' access)
  • Online Practice (Students - 2 years' access)
  • Class Book e-book (2 years' access)
  • Activity Book e-book (2 years' access)
  • Student Resources (2 years' access)
  • Teacher's Guide (print)
  • Online Practice (Teachers - 4 years' access)
  • Classroom Presentation Tools (Class Book and Activity Book - 4 years' access)
  • Teacher Resources (4 years' access)
  • Audio CDs
  • Exam Power Pack DVD

Key features

  • Enquiry-based method of learning encourages the development of communication, critical thinking, creativity and collaboration.
  • Online gaming concepts and a fun blogging-style layout stimulates the imaginations of your students and encourages them to actively engage with ideas in a meaningful context.
  • Extensive exam preparation activities and materials with embedded Cambridge English Qualifications syllabus ensures pupils are fully prepared for exams.
  • Flexible and comprehensive digital package provides you with rich video content, story animations, and an interactive Classroom Presentation Tool for heads-up lessons that help you get the most out of your class.
  • Online practice (for levels 1-6) offers students downloadable games and activities and motivates them to connect with English outside the classroom.

Read more...

Getting students engaged and motivated to learn English is often difficult.

How do you get your students thinking critically? How do you influence them to contribute to class discussion and activities? How do you ensure that they are confident and well prepared for exams?

Bright Ideas uses an enquiry-based approach in order to tap into children's natural curiosity and get them more involved in their own learning. This persuades them to ask their own questions and find their own answers.

Every unit asks students a 'Big Question'. This gets students thinking about the subjects they know and love, such as family, school, and music. As they move through the content in each unit, they are provided with the skills and language necessary to answer the unit's 'Big Question' whilst having fun! This is followed by a 'Big Poll Question' which prompts students to think about the topic on a more personal and evaluative level.

'Think' tasks encourage pupils to apply their own experience and opinions to a particular topic and language practice is provided through songs, stories, and games. Through Online Practice and interactive eBooks containing class activities and homework tasks, students are able to further practice the content of each lesson. Automatic marking and progression tracking tools make it easier for development to be assessed.

The flexible teaching package offers a range of tools and resources to ensure that you are able to create the perfect lesson for your students. The Classroom Presentation Tool with on-screen Class Book and Activity Book provides comprehensive content for teachers to adapt to any teaching situation, class size or ability.

The course provides a flexible, fresh and fun way to teach and learn English and ensures exam success for your students.

Digital

Classroom Presentation Tools
  • Deliver engaging lessons - bring your coursebooks to life in the classroom. Simply present your learning resources on screen for highly engaging lessons either face to face or online.
  • Create an interactive learning experience - instantly play audio and video, launch fun activities and games, show answers, present scripts and expand images for discussion, all from the front of the class.
  • Save time and make lesson planning easy - quickly navigate to your ready to go lessons, add personalised notes and use the pen and highlighter tool to annotate the page. Prepare your lessons anywhere, even when you are offline.
Online Practice
  • Save time with ready to go homework activities and extra practice aligned to your course.
  • Set clear practice by managing what your students see - lock and unlock units, lessons or individual activities.
  • Engage your students with videos, audio and various interactive activities with instant automated marking and awards.
  • Track and analyze your students' progress and scores using the integrated Gradebook with a variety of easy to use, visual reports that can be shared with students and parents.
  • Manage home-learning with confidence - quickly create classes, enrol your students, assign practice and communicate via the messages function and discussion boards.
  • Easy to access on desktop, tablet or mobile phone.
E-books
  • Class Book and Activity Book e-books come to life with extra digital features to engage students and enhance their learning experience:
  • Watch video straight from the page.
  • Complete interactive activities with automated marking.
  • Listen to audio for authentic listening practice.
  • Voice record to practice speaking and pronunciation.
  • Add notes and use the pen and highlighter tool to annotate the page.
  • Easily navigate using bookmarks, jump to page, and the search tool.
  • Look up the definitions of words and phrases from the Oxford Learner's Dictionaries.
  • Access activities online or offline, on any device.

Compare digital packs

Student packs

Student Digital Pack Student Book with Digital Pack

Learn

Student Book (print)
Student Book e-book
Student Resources

Practice

Workbook e-book
Online Practice (for students)

Teacher packs

Teacher Digital Pack

Teach

Teacher's Guide (print)
Digital Teacher's Guide (PDF)
Teacher's Resources
Student Book Classroom Presentation Tool

Set practice

Workbook Classroom Presentation Tool
Online Practice (for teachers)

Impact Study

Oxford Impact Evalutated

Bright Ideas

As a global course of English for the 21st century, the Bright Ideas series provides students with many opportunities to become effective listeners, speakers, readers and writers, with the aim of developing strong communication skills. An impact study was conducted to understand to what extent and how does Bright Ideas help to develop primary students' communication skills.

* An impact study is research that investigates a particular change or outcome that a product or service has on the group of people it is intended to help or benefit.


Found to improve students’ communication skills

  • All teachers agreed that Bright Ideas helps to develop students’ communication skills, with 55% describing the impact as significant.
  • More than 80% of teachers agreed that Bright Ideas helps to develop the core communication skills of listening, speaking, reading and writing to a moderate or significant extent.
  • 73% of teachers agreed that Bright Ideas develops students' active listening skills and 63% agreed that it develops students' visual communication skills.
  • More than 80% of teachers agreed that the Bright Ideas features such as Communicate activities, stories and songs, Collaborate activities and The Big Question activities are quite effective or very effective at developing students’ communication skills.

Download the summary report (PDF, 3.7 MB)


Customer Testimonials

“There are numerous exciting topics, videos, and stories available for discussion, engaging students completely. They become more motivated to express their opinions in class and in small speaking work groups where they do speaking tasks.”

“The book provides a structured approach to learning English, starting from basic vocabulary and grammar and progressing to more complex topics.”

“Bright Ideas offers plenty of opportunities for students to express their ideas. It always provides an example of what they are supposed to do in each activity.”

Oxford Impact

Find out more about Oxford Impact